Filter Bubble — When we see the world through a filter system
I believe that none of us have ever gone online to look for information and feel excited because it seems that all searching results or social media posts support what you are interested in? It may chance we are being infected by a cognitive-behavioral effect known as the Filter Bubble. Briefly explain that the information you are exposed to directly has been filtered through a filter of search engines, analysis software that is as close to your interest and interests as possible. As Eli Pariser said:’ Filter bubble as an online algorithm, where creates unique information for each of us”.
To make it easier to understand, try to imagine that online media sites are like a human. It could be sister Google, brother Facebook, sister Instagram that we interact with every time. When we talk to them, they can see, record our activities, and sometimes even understand what we want better than ourselves. From those insights, they act like home advisors and get acquainted and make suggestions so that the information given to us is filtered to be most relevant to the profile that the computer is generated about us. That is very clear when Pariser explained that the results returned from Google search for each individual are different based on their previous search history. And the big problem here we are easy to satisfy what we see on our quest is all there with no recognition that these searches are being filtered.
Even myself, Google search is a web tool that I trust and often use in my study and daily life. Sometimes on my Facebook, I wonder why there is always information about the website I need. However, that’s just a passing thought because I find it very convenient for me, so I am satisfied and accept it until I have known what a Filter Bubble is. I understand that I have created the Filter Bubble by myself base on my consciousness, and of course, I only subscribe to what I’m interested in and ignore the surrounding problems. That is the result of web personalization. Well, the Internet may have been connecting the world. Still, with the Filter Bubble, the Internet may also make the world even more divided because it is not adjusted for suitable diversity of people’s ideas and does not introduce us to new cultures.
So do you wonder how to avoid the effect of Filter Bubbles? Here are the steps you can refer to: to Enable ad-blocking on browser extensions. Use an incognito browser; this will make it impossible for browsers to identify your ID and make content suggestions. Deleting or blocking cookies causes the website to fail to get data about your behavior. Finally, add knowledge about Filter Bubbles.
There is no denying the convenience that Filter Bubble brings to us. We spend less effort to search and interact with people who share the same interests; however, as argued by Pariser, we need to see the rules that determine what goes through our filtering system.